North Vancouver, BC Sep 2, 2022 - Blonyx Biosciences Inc. (Blonyx), the North Vancouver and Squamish based sports nutrition brand today announced that it has been selected by RBC GranFondo Whistler to provide its Hydra+ electrolyte drink to cyclists at aid stations.
Blonyx will be the only local brand to feature on the course and will be available at two aid stations. US brands Skratch Labs (Boulder, CO) and Hydralyte (San Diego, CA) will be provided at the remaining two.
“This invite is a milestone for the Blonyx brand as we expand from our roots in the CrossFit market to endurance sports, rubbing shoulders with other top brands in the industry.” said Rowan Minnion, CEO at Blonyx. “It’s also great testament to the attention our Hydra+ product is getting from the cycling community.”
“The RBC GranFondo Whistler is unique because it showcases our local BC terrain and cycling culture”, said Oliver Cartmell from RBC Gran Fondo. “We’re thrilled to showcase exciting local brands like Blonyx who support the road cycling community.”
RBC Gran Fondo Whistler participants as well as members of the public will get the chance to try Hydra+ and other Blonyx products at the Velospoke Bike Expo on 9th September at the Vancouver Convention Centre. Entry is free.
ABOUT HYDRA+
Hydra+ provides energy and electrolytes from real food sources including coconut water, fruit juices and sea salt. It tastes like a light fruit juice and is focused on providing electrolytes, salt and sugar at levels required to keep you between 0-2% dehydrated - optimal for performance.
Hydra+ is the result of a year’s research into the latest understanding of hydration status, electrolytes and performance, combined with a desire to provide athletes with a real-food alternative to electrolyte products on the market.
ABOUT BLONYX
Established in 2011 in Vancouver, BC, Blonyx is a sports nutrition brand specifically for people with athletic ambition. It sells a range of supplements and food classified products that either support or improve athletic performance. It’s range includes the world’s only egg white protein isolate and Hydra+, a food-sourced hydration and electrolyte product that can be used to achieve tactical dehydration. Blonyx supports athletes across Canada, the USA and the UK from its locations in North Vancouver and Squamish, BC.
ABOUT RBC GRANFONDO WHISTLER
Established following the Vancouver Winter Olympics in 2010, RBC GranFondo Whistler is an award-winning point-to-point cycling event between Vancouver and Whistler, British Columbia, Canada. 6500+ cyclists ride across different distance categories, both competitive and non-competitive. The event and title sponsor RBC – Royal Bank of Canada – has also contributed over $250,000 to charitable causes since inception. (https://rbcgranfondo.com/whistler). This year’s event takes place on Saturday 10th September 2022, with the Expo on Friday 9th September at the Vancouver Convention Centre East, Hall B.
For Blonyx focused cycling and Hydra+ Media resources, click here
For Media resources from the RBC Gran Fondo, click here and see below:
Photography: https://drive.google.com/drive/folders/1JGdTCj23LT45yy9rsVW6AK4rHiYUHNCA?usp=sharing
B-roll video: https://drive.google.com/drive/folders/1ndQeH9CZB0dD5MjXeG80rk9wFHcnY-6F?usp=sharing
To book an interview, request product samples, or for further information, please contact:
Blonyx Media Enquiries
laurenb@blonyx.com
778 870 6506